Visa Credit cards are extremely popular in India
Monday, May 19th, 2008Though there is little to distinguish between Visa, Master and Amex credit cards bran wise or qualitatively, for some unknown reasons Visa credit cards are becoming craze with Indians all over the country. In 2006 it reported 66% rise to around 3.8 billion US dollars while the rising trend continues unabated throughout 2007 and in the first part of the year 2008.
Not only the Visa credit cards but also the debit and ATM cards are equally popular. The total business reached nearly $30 billion by the end of 2007 in India alone. The number of cards increased to nearly 35 million by the time establishing the facts of credit card usage on the increase in india. Banks have played a significant role in promoting the electronic cards in the country resulting in commercial and individual transactions with them.
Of late Visa has also introduced the money transfer facilities for its customers. The Visa online payment of utility bills, mobile top up to facilitate pre-paid mobile card recharge process and special cards are some of the attractions that customers all over the country find highly acceptable. The best part of it is that there is the zero liability protection now available to the Visa card holders in the country. The latest smart card and RBI also prefer the Visa brand in comparison to others. The only exception might be the American Express card lately launched by ICICI Bank in India.